That’s right. It really does come down to only four options when building an MLM Business. Option One is the traditional way; the method that has been taught since the beginning of the industry. You enroll with the company and your sponsor suggests that you pull out a pen and paper and write down the names of all of your friends and family. A memory jogger is then trotted out so that you can write down former classmates you haven’t seen in years, your mailman, teachers, people from your neighborhood and so on. Once you have assembled your list, you are quite pleased with the fact that you know so many people. After several months though, you are disappointed with the fact that most of these people do not want anything to do with your business opportunity.
Okay, so what next? Option Two is when you chase after anyone that was not on your list initially. These are the people that you encounter during your daily activities. When using Option Two, you find when interacting with these people, you are not really listening to them because you are already angling for how you can introduce your MLM business opportunity into the conversation. These people do not really know you and most likely, they can’t wait for you to go away. Just like your friends and family, their radar has gone up as to how to avoid you in the future. They do not want your fliers. They don’t want your marketing materials or your business card. They do not want to attend any meetings. So now you’ve exhausted all of the leads on your list. The number of new people that you encounter daily is now down to a slow drip, so maybe it is time to consider Option Three.
Option Three involves buying leads online. Many people out there are filling out surveys daily which discuss ways of earning additional money. These email addresses are gathered and sold to people in an MLM business as “hot leads”. The odds of some joker in Lexington, Kentucky wanting to actually hear from you because months ago he filled out some random survey is slim. His email address is most likely being offered to someone else besides you as a supposed hot lead. Not a very good option. So what do you do then?
In order to operate a successful MLM business, you must come to terms with the fact that quality multiple leads are the lifeblood of your operation. An effective MLM marketing strategy is essential. Without quality leads that you generate on a daily basis, you are probably idling in your business. In addition, you must realize that you cannot continue to market products and services. Instead, you must market yourself. People want to do business with other people; individuals that they can trust and who offer them value. If you have attempted Options One, Two and Three, it is time for you to move to Option Four.
Option Four is to find a program that markets you as a business professional. Option Four offers real value to your potential business partners. Option Four generates unlimited MLM Leads for the growth and development of your MLM business using techniques that are working for top earners nationwide. Option Four allows you to discard your list of local leads, or what is left of it and focus only on leads that come to you already interested in what you have to offer. And finally, Option Four allows you to earn income off of any of your leads regardless of whether they decide to join your primary MLM business,which creates an additional revenue stream for you.
In order to ensure that you become a successful downline builder, you must be content with the fact that you have a concrete MLM marketing strategy in place. There are marketing strategies out there that will allow you to create multiple leads. These programs will teach you how to build a business effectively. Are you content with your current marketing strategy? If not, we encourage you to step out and do your due diligence. If you are serious about your MLM business, set aside a few days and do your research. An effective online mlm marketing strategy is the true route to financial freedom.